What Winston Churchill said about product launches

Did you know Winston Churchill was a closet product manager when it came to big product launches He’s quoted as saying:

Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.

Ok, I lied. 😉 While he was a famous leader, he wasn’t a PM as far as I know. But I did use his quote above in a team all-hands last week. Why? To give people some perspective. 

You see, the team is working on a big product launch that’s just around the corner. And product launches are hard! They take a lot of energy. Finishing features, fixing bugs, making hard cuts, stabilizing, perf testing, marketing, PR… 

And when a launch happens, it can feel exhilarating! 🚀 Finally, the world can use what the team worked so hard on! Tweets, press releases, and news articles galore!

But as Churchill states, that’s just the end of the beginning. After you launch a product you can finally:

  1. Get usage data
  2. Run A/B tests
  3. Get feedback from a much wider audience
  4. Build those fast follows you had to cut for launch
  5. Embark on a longer-term product strategy

And more…

A launch is a great milestone for a team and a product, but it’s just the end of the beginning. After launch, the real work begins. 💪